[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

The JUST IN TIME model was developed in accordance with world globalization.        The essence is that countries do not have to produce everything. They can import what they need from other sources in a timely manner. Lately, there have been calls to re-examine this model and adjust it to today’s reality. During Covid-19, there was shortage of several products because manufacturers shut down or minimized production.
This led to a certain degree of shortage.

The trade wars between China and the U.S. might lead to changes in the scope of production in China and slowly moving production to other countries.

The Russia-Ukraine war has disrupted world trade.

The current war between Israel and Hamas in Gaza, and the tension in the North have disrupted international shipping from and to Israel.

I believe we must act on several levels.

Reconsider going back to local production of products whose production has moved abroad entirely or partially.

Importers – increase stock and identify additional supply resources.

Exporters – increase stock of your export products to meet the needs of your clients abroad so they won’t be harmed by the situation here.

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Lately, there have been voices calling for a boycott on products imported from Turkey.

It is important to note that Turkey is a $2 billion export market.

Do not dismiss this market.

Do not mix politics in trade as much as possible.

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

World events in the past several years have resulted in many changes globally.

Shutting down factories in China because of Covid.

Following the supply crisis, many products were in short supply.

The crisis in shipping and the rise in transport prices have now stabilized.

U.S. taxes on Chinese products.

And to top it off

The war between Russia and Ukraine caused several crises in Europe because of their dependency on Russian gas and the lack of grain supply from Ukraine.

All of the above, and more, require global reorganization through diversifying supply sources from different countries. Identify additional suppliers if possible, instead of relying on a single supplier from one country.

This isn’t possible to do with every product, but it is something to strive for.

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

The world is somewhat frantic as a result of the Covid crisis and the gas crisis in Europe due to the war between Russia and Ukraine. This has caused a disruption in production lines and supply chains worldwide.

It is highly recommended to regroup and identify diverse supply sources in several countries.

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

One of the headlines in today’s news (December 12th, 2022) was about several containers washed away off the shores of Ashkelon.

This is uncommon but happens from time to time.

This is one of the risks of shipping cargo overseas.

Therefore it is highly recommended to get cargo insurance.

This type of insurance can usually be provided by international forwarding companies with dedicated departments, or through insurance agents who specialize in marine/air insurance.

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

It is vital to prepare a business plan for your activities.

It will be difficult to create a credible document without up-to-date marketing information.

There are many diverse resources you can use to develop your plan. Some are more accurate than others.

You will have to assemble information from several sources and verify it.

When lacking accurate information, you can provide estimates.

Providing any piece of information would be better than providing none at all, leaving things in the dark.

Collecting information is an important step in your business activities.

Local as well as global.

Morey Manor

Business Marketing and International Marketing Consultant

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Nowadays there is a lot of talk about the logistic process of e-commerce and the Last Mile.

You must pay attention to the first phase, the first mile

From receiving the order to collecting it so that the shipping is quick, efficient and cheap.

Spot-on thinking and studying all the components of the process will make this happen.

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Usually, a company starts operating internationally after a period of an organized desk job process

Learning the market

Developing a business plan

Preparing a marketing plan

Conducting business and competition intelligence

Once you start operating in a global world, you discover things that did not appear in the information you collected, and in what you learned. You must be alert and agile in thought and action.

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

The process of identifying a suitable marketing channel abroad requires acquaintance with target markets

Acquaintance with the relevant players

Understanding the business mentality and businesses abroad including the  target country

Educating yourself and examining the capabilities of the marketing channel and its ability to market your product abroad

You should always have an alternative channel to rely on

Remember

A marketing channel for your product abroad

Is actually your representative there

The channel is at the front

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What do pre-pensioners, 50-60-year-olds, salaried employees, entrepreneurship and foreign trade have in common?

Many salaried employees choose to go on early retirement

One of the best channels for them to create income is establishing a start-up or a social business.

Of products and services.

The  new  global  world

 

The global world adapted to Covid and to working in a new “just in time” model.

The Covid crisis-

The discontinuation of production in several places in the world.

Severe disruptions in the supply chain.

Disruption in international logistics.

Severe disruption in international shipping.

Until the world gets its balance back, if it ever does,

It’s highly recommended to hold larger stocks,

Diversify supply resources – work with several countries if you can,

Even if there are differences in costs. Calculate the difference into the process. The alternative – shortage – is far more expensive.

Every order followed by a shipment is a deal.

The quick and frequent changes nowadays require thinking in those terms. You must inspect every order/shipment on all its components, even if the contract or agreement is periodic.

Global transformation

Today’s world is open.

The global market is active and developing.

Every company or initiative entering the field must learn and become acquainted with the rules and ‘have their finger on the pulse” because the pace of the changes is quick, and can be on a daily basis.

You must think globally – this is a different way of thinking compared to the local market.

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What does Charles Orde Wingate have to do with export?

Wingate was a British officer who came to Palestine in 1936 and trained the Jewish ‘Haganna’ forces, teaching offense instead of defense.

Every act of penetrating international markets requires aggressive offense activities.

You must initiate

You must know how to operate

Not to be static/passive

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Identifying supply sources and suppliers abroad is an important component of every business operation.

You must decide which countries are the supplier’s target.

Get to know the suppliers-

Identify them,

Examine the product and its compatibility with the importer’s needs and compliance with international regulations. In addition to the product’s compatibility, you must assure the supplier’s ability to meet the supply and delivery requirements, and accountability for the product and its performance.

A good supplier is same as a good employee.

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