Morey Manor International Marketing & Management

Improvements in the product export process

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Product export activity is a process and therefore each and every transaction must be reviewed.

Topics to be addressed:

Current description of the product due for export and client approval of the transaction

Delivery date and time

Are the payment terms defined?

Were the transport and routing methods agreed on? If they were, review the transport method and service providers 

Coordinate import regulations in country of destination with client 

Costs throughout the process

Every transaction is a bit different and therefore all issues must be addressed and agreed upon between parties in advance

Improvements in international marketing processes

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Emphasis is on the PROCESS

Process is an ongoing activity and must therefore be continuously reviewed and upgraded.

Following are some of the issues that must be addressed:

• Global changes
• Changes in countries of destination
• Changers within the competition, or new products on the market
• New regulations
• Currency fluctuations
• Fluctuations in prices of raw materials
• New players in the international arena
• Continuous identification of new suppliers
• Continuous identification of additional marketing channels abroad
• Continuous identification of more clients abroad

Emphasis is on the PROCESS

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

The international market undergoes constant change – you must keep your finger on the pulse at all times 

Immediately after issuing an order to a supplier, you must get an order confirmation and confirm if all importer requirements were coordinated

Agree upon:

Supply times

Payment terms

Shipping method and company responsible 

Always be updated on import regulations in Israel and if there have been alterations

Marketing abroad with ETSY

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

This is the world’s largest marketing platform for art, ornaments, gifts and a variety of consumer products. Please note two operating segments.

1.

ETSY

B2C activity

Selling small quantities to individual customers

This is the basis of ETSY activity. The deliveries are usually via courier or snail mail service.

2

ETSY

B2B activity

ETSY exposure might lead to orders from commercial and other large entities, and they are talking LARGE quantities. The trade rules alter under these circumstances in a variety of issues.

Payment terms

Delivery dates

Dispatch method – aerial or sea transport

Recurring orders

Marketing agreements

This is ultimately a good situation, because it means that your product has demand.

Good luck.

TO BE IN THE MARKET

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

This strategy is important and true for all global marketing activities, but even more important now, during the Covid-19 crisis.

In order to survive and continue operating, you must be present in the market.

During these times, it is important to be digitally active in as many channels as possible because:

There are no marketing trips

No exhibitions

No face-to-face meetings

Therefore you must be persistent even if working from home, since the majority of your clients are in the same situation.

International Marketing – Components

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

In this article, I will dismantle the process to all of its components

• Consolidating the business model
• Business intelligence
• Identifying global markets
• Estimating the size of the global market
• Players, similar products, competing-complementing players
• Market trends
• Segmenting the global market in terms of product and geographic sections
• Manufacturing and marketing
• Operative marketing plan

All of the above actions and processes are intertwined. Large companies have different people responsible for parts of the process. In small and medium size companies, it’s usually the owner or CEO who does this work, or hires an external resource.

Mistakes of Hi-tech Initiative

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Given my vast experience in this field, I wanted to share some insights that might help you, though won’t necessarily provide solutions for everyone.

• Not identifying the target market during the development phase.
• Not identifying the correct players, competing and/or complementing competitors.
• Not recognizing all of the information resources in the field.
• Lack of ongoing information flow from the market during development phase.
• Lack of feedback updated information from global markets.
• Not starting a thorough learning process of the global market at the early or final stages of development leads to a time gap in your ability to penetrate global markets in a timely manner once the development phase is complete.
• Thorough learning of the global market is part of product development and should begin much earlier than the final development stage or upon its completion.

Mistakes Made By Exporters

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Given my vast experience in this field, I wanted to share some insights that might help you, though won’t necessarily provide solutions for everyone.

• Penetrating international markets is an ongoing process and not a hit and run accident.
• The world, for the most part, is not waiting for you – other than in a small number of projects. You must prepare yourself accordingly.
• This is a long distance hurdle race.
• Don’t give up. Do not despair.
• Learning the global market is a systematic process and can be done via Desk Job activities.
• You must have a thorough understanding of global trade methods and payment terms.
• When in Rome, do as the Romans do.
• You must identify a number of target countries and focus on them, but keep a few other targets on the back burner. The world holds many surprises.
• You must be familiar with ALL international marketing resources and platforms and establish a presence.
• BE sure to have the most updated information on all of your marketing channels, their capabilities, and positioning in the target countries.

Mistakes Made By Importers

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Given my vast experience in this field, I wanted to share some insights that might help you, though won’t necessarily provide solutions for everyone.

• Insufficient identification supplier products and performance.
• Insufficient information about the supplier.
• Obtaining incorrect or inaccurate information about importing regulations in Israel.
• Identifying suppliers in difficult countries, and the future implications.
• Failure to consider logistical issues. International trade logistics often comprise between 20%-30% of product costs.
• Lack of comparison with other suppliers and their products, performance, ability to supply and their physical location.
• No prior knowledge or familiarity with the local market.
• Erratic and unreliable contact with the supplier.

From B2C to B2B

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Over the past few years, E-Commerce has developed tremendously reaching 20% of the market share for some products. Yet, there are entrepreneurs and businesses who grew their activity with e-commerce and discovered that there is still a traditional B2B market worth developing. International markets and trade are a bit different in this case and it is worth putting some thought and efforts into developing these markets.