Michael   Porter  describes  the marketing  environment  of  the  business  as  being in

Blue  Ocean


Red  Ocean

Each  business  has  to  find  out  and  know,  and  position   himself  in  one  of  the oceans.


Being  in  an  ocean, means fighting  the  waves-  moving  all  the  time

Moving=   process


Process=   efforts, sources, and  permanent  activity.