Morey Manor International Marketing & Management

IMM GLOBAL 4YOU

Blue/Red Ocean

Michael   Porter  describes  the marketing  environment  of  the  business  as  being in

Blue  Ocean

Or

Red  Ocean

Each  business  has  to  find  out  and  know,  and  position   himself  in  one  of  the oceans.

 

Being  in  an  ocean, means fighting  the  waves-  moving  all  the  time

Moving=   process

Marketing=process

Process=   efforts, sources, and  permanent  activity.

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