12/2022
2/2021
4/2018
1/2018
10/2016
This term is used mainly in the IT industry
However
In my work I use it in order to better to my customers what I do.
I give my customers the entire service, as much as possible ,in the global procedure
In the Import service
Sourcing
Contact with supplier
Putting the deal together
Banking and payment procedures
Shipping and Logistics
Import procedures in the importer country
Import costing- to Landed cost
Marketing
Follow up, and some Ad Hoc service
On the job guidance and training
In the Export service
Marketing plan
Getting organized for going overseas
Finding the right channel of distribution
Checking the potential channels
Import procedures and regulation in the target country
Putting the deal together
Banking and payment procedures
Shipping and Logistics
Follow up until arrival at customer facility
Follow up, and some Ad Hoc service
On the job guidance and training
For the entrepreneur
From concept to market
Business , commercial , BI info and data
On the job guidance and training
Marketing plan
How to enter the global market
Assist in import of material etc for the venture
Follow up, and some Ad Hoc service
On the job guidance and training
Please do not hesitate and ask for your needs and requirements
10/ 2015
USA is a major trade partner in the Israeli economy.
The amount of trade was in 2014
In million $ excluding diamonds.
Exports to Israel 7609
Import from Israel 10556
Major goods that are exported to Israel;
Agri products, food, minerals ,chemical industry, plastic and rubber, paper, textile, machinery, electric and electronic, optical and more
Categories.
Some of made in USA goods- like components etc, return to USA, in made in Israel finished goods.
Between USA and Israel, there is a ” Free trade area agreement”, whereby most made in USA goods are duty free in Israel and vice versa.
The agreement specifies the rules for the agreement.
Most trade is free without any quota or import permit, but there are other import regulation
By various government authorities, like health, agriculture, communication etc.
Foreign trade in Israel, is free without any currency restrictions, and trade is done in US $.
All banks in Israel correspond with all major US banks, some have also US branches.
Trade is done by-
Open account
CAD
Letter of credit
Shipments to Israel are done via major ocean carriers and airlines
Ocean ports are
Haifa- in the north
Ashdod in the south
Ben Gurion intl airport is the intl airport
English is a common language among the Israeli businessmen.
Documents required;
-Commercial invoice
-Packing list
-Documents relating for regulation of specific goods
-Free trade area certificate attached to the documents of the shipment, signed by the exporter, chamber of commerce and
US customs ( check the agreement for the rules before shipping)
The document is prepared by the customs house broker/forwarder at the time of shipping.
-Other documents that may be required depending on the goods exported like
FDA, Communication, specifications, phytosanitary certificate, transportation and other docs, depends on the nature of exported goods.
At the moment there is no reciprocity for recognition of standards of goods which means that
A US approved FDA product, has to be approved once again in Israel, same with UL, and US regulators..
As mentioned above most goods are duty free in Israel except some.
The Israeli customs office is in charge on import procedure;
Goods are classified according to the intl HS code ( Harmonized schedule)
There is a small group of items that require import license, or are subject to government quota
The major tax in import is (right now) 17 % VAT ,which is refundable by the importer according to his turnover cycle.
The base for payment is;
Value of goods CIF ( which includes Freight and insurance)
And pier charge in ocean ports.
( as mentioned almost no import duty for US goods, unless for some selected items)
Vat 17%
Most import shipments about -95% are cleared the same day by Customs office, procedures are done by customs house brokers
Who are computer linked to the customs office.
For a few goods the tax structure is different , but not the VAT.
Tips for the US exporter
-Check the market potential for your goods- consumption, local production, import and from where,
-Israel has similar agreements to the Free trade area agreement with- EU, CANADA, TURKEY, MEXICO, MECUSOR COUNTRIES
And has trade relation with almost all countries in the world.
-Find the proper channel of distribution in Israel for your goods
Like- OEM, agent, importer, distributor
-Check Your potential channel-customer,here
– Check Localization- labeling, Hebrew instruction, etc.
-Check Guarantee, spare part policy, after sale service, replacement policy
-Check The ratio between US $ and Euro, it has impact on trade.
-Check The legality for exporting from USA, (like with defense products)
-Check IP status of your product in Israel
-Check Import regulation in Israel and export regulation in US, before shipping- even for samples
Finally
Israel is a relative small country, 8,4million people, with a GDP close to 40000 $, and is considered a good country
For exporters, morale payment of importers is good, and the strength of the economy is also good.
Israel is also called “start up nation”
GOOD LUCK
By: Morey Manor, International Marketing Consultant, Tel Aviv, Israel
Some Basic Facts and Information making Israel an attractive export market.
Gross Domestic Product (GDP) $304 billion USD
GDP per capita $32,140 USD
Population Over 8 million
Democratic and free market
Competitive regulatory environment, well-established rule of law
English is the common language in Israel business
The major products exported to Israel are:
Agricultural products, food. Chemicals, plastic and paper products, textiles, and
machinery (electric, electronic, optical, others). Some US goods return to the US as part
of made-in-Israel finished goods. Israel’s reputation as the Start-up Nation makes it a
good market for technical goods and components; some such return to the US in
made-in-Israel finished products.
Most trade is free, without any quota or import permit, but there are regulations by government authorities such as health, agriculture, communications, and others. Foreign trade in Israel is free without any currency restrictions, and trade is done in US dollars.
All banks in Israel correspond with all major US banks, and some also have US branches.
Trade is done by open account, CAD, letter of credit.
Shipments to Israel are done by major ocean carriers and airlines. The ocean ports are Haifa in the north and Ashdod in the south. Israel’s international airport is Ben Gurion.
There is no reciprocity for recognition of standard, which means that a US-approved FDA product must be approved again in Israel, Same with UL, and other US and or
Other International standards.
About 95% of import shipments are cleared in one day by the Customs office. The procedures are handled by customs house brokers who are computer-linked to the Customs office
The Israel customs office is in charge of import procedures. Goods are classified according to the International HS (Harmonized Schedule). There is a small group of items that require import license or are subject to government quota. The major tax on imports is 17% VAT (Value Added Tax) which is refundable according to its turnover cycle. Most goods are duty-free.
The base for payment is value of goods (CIF), which includes freight and insurance and other charges in ocean ports.
Tips for US Exporters – It is advisable for US companies considering and/or engaging in export to Israel to give attention to the following:
It may be necessary to Israelize the products, , with such as: Hebrew language labels, Israel measures of weight and dimesions, instructions/user manuel.
Research to determine the market potential, Israeli needs and preferences, appropriate distribution channel and the companies in each channel.
Identify and study major competitors and customers for your products those Israeli companies that are candidates to distribute your products in Israel.
Customer needs and expectations for such as spare parts, guarantees, post-sale services, replacement.
Changes in currency exchange rates, of other countries.
Trade Agreements – Most, but not all, imports from the US are duty-free. The US-Israel Free Trade Agreement has been in force since January 1, 1995. For all products, required documents include: a Certificate of Origin (COO), called, Free Trade Area Certificate, which is prepared by the shipper, customs house broker or freight forwarder. Author: Morey Manor, International Marketing Consultant, Tel Aviv Israel, m_manor@netvision.net.il, www.imm-global.com Mobile- 972 50 5 332400
8/2015
In the int’l process, it is very important to prepare all documents properly
Each piece of data, has importance in the process
Once, there is a mistake, it goes through and multiply itself . by participants in the process
Wrong data, can cause penalties, delay and cost effective results
Since the importer or the exporter, prepares the documents, he has to be careful and avoid mistakes
Documents, in the intl process , do not talk,but represent the transaction.
GLOBAL GPS
5/2015
As part of our service
We assist our customers in going overseas
We identify target countries
We identify channels of distribution
We outline proper strategy
We assist in learning the global market and competition
We assist in the proper media
We assist in finding the “field mines” and obstacles
We assist in putting the deal to work
3/2015
We are active and function in a dynamic world
The amount of information which is spread is huge
Each business man has to identify his sources of information and select them
In order to survive, we have to keep the flow of information
Once we block the stream of info, we loose some our advantages in the business community
Once we stop the flow-it is like a dam in the flow
2/2015
All of us know about formal sources of information,
The question is to identify and use them.
However informal sources also exist, but it is more difficult to identify and use them,
Being in an Ocean, the waves are permanent, so it is a must
To identify, find, use, keep and cultivate these informal sources.
They are like lubricant in machines.
This is the power of knowledge that gives business it’s vitality,
Combining the formal sources and informal sources, give the business , the advantage in the market
Michael Porter describes the marketing environment of the business as being in
Blue Ocean
Or
Red Ocean
Each business has to find out and know, and position himself in one of the oceans.
Being in an ocean, means fighting the waves- moving all the time
Moving= process
Marketing=process
Process= efforts, sources, and permanent activity.
January, 2015
In recent years the trend and the practice is to be active in all aspects of marketing activity via on line marketing.
However, Some of on line marketing does not reach the target
People are flooded with info, and do not have time to read all.
Material is blocked by spam, and some people do not check spam file, before deleting it
Leads and e mails, are wrong ,and thus returned and do not reach the target.
Thus
t is recommended, to check what type of activity is done and according to;
Type of product
Target customer
Scope of activity
Target country
And accordingly to budget the activity and mix of on line and offline.
And To build some follow up system for the results