[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

The current condition requires exporters and importers to take action

Exporters

Respond to your global customers and explain the situation.

Describe your current activities.

Inform your clients about supply dates – update them if they will be as planned or if they can expect delays.

Approach clients who haven’t contacted you.

Importers

Explain the situation to the suppliers.

Decrease or increase orders based on the situation.

Calm down your suppliers –assure them they will be paid for the orders.

Note that there might be delays in shipments or aerial deliveries and reorganize accordingly.

Avoid political arguments.

There is always a chance that clients will breach contracts or won’t want to sell to you. Therefore, always look into alternatives.

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

This is a well-known marketing expression.

As part of your marketing activities, you need to be proactive.

Initiate meetings.

Provide information.

Share samples.

Have meetings.

In international trade, I would say:

Go   global  and   sell!

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

The JUST IN TIME model was developed in accordance with world globalization.        The essence is that countries do not have to produce everything. They can import what they need from other sources in a timely manner. Lately, there have been calls to re-examine this model and adjust it to today’s reality. During Covid-19, there was shortage of several products because manufacturers shut down or minimized production.
This led to a certain degree of shortage.

The trade wars between China and the U.S. might lead to changes in the scope of production in China and slowly moving production to other countries.

The Russia-Ukraine war has disrupted world trade.

The current war between Israel and Hamas in Gaza, and the tension in the North have disrupted international shipping from and to Israel.

I believe we must act on several levels.

Reconsider going back to local production of products whose production has moved abroad entirely or partially.

Importers – increase stock and identify additional supply resources.

Exporters – increase stock of your export products to meet the needs of your clients abroad so they won’t be harmed by the situation here.

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Lately, there have been voices calling for a boycott on products imported from Turkey.

It is important to note that Turkey is a $2 billion export market.

Do not dismiss this market.

Do not mix politics in trade as much as possible.

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

World events in the past several years have resulted in many changes globally.

Shutting down factories in China because of Covid.

Following the supply crisis, many products were in short supply.

The crisis in shipping and the rise in transport prices have now stabilized.

U.S. taxes on Chinese products.

And to top it off

The war between Russia and Ukraine caused several crises in Europe because of their dependency on Russian gas and the lack of grain supply from Ukraine.

All of the above, and more, require global reorganization through diversifying supply sources from different countries. Identify additional suppliers if possible, instead of relying on a single supplier from one country.

This isn’t possible to do with every product, but it is something to strive for.

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

The world is somewhat frantic as a result of the Covid crisis and the gas crisis in Europe due to the war between Russia and Ukraine. This has caused a disruption in production lines and supply chains worldwide.

It is highly recommended to regroup and identify diverse supply sources in several countries.

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

One of the headlines in today’s news (December 12th, 2022) was about several containers washed away off the shores of Ashkelon.

This is uncommon but happens from time to time.

This is one of the risks of shipping cargo overseas.

Therefore it is highly recommended to get cargo insurance.

This type of insurance can usually be provided by international forwarding companies with dedicated departments, or through insurance agents who specialize in marine/air insurance.

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

It is vital to prepare a business plan for your activities.

It will be difficult to create a credible document without up-to-date marketing information.

There are many diverse resources you can use to develop your plan. Some are more accurate than others.

You will have to assemble information from several sources and verify it.

When lacking accurate information, you can provide estimates.

Providing any piece of information would be better than providing none at all, leaving things in the dark.

Collecting information is an important step in your business activities.

Local as well as global.

Morey Manor

Business Marketing and International Marketing Consultant

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Nowadays there is a lot of talk about the logistic process of e-commerce and the Last Mile.

You must pay attention to the first phase, the first mile

From receiving the order to collecting it so that the shipping is quick, efficient and cheap.

Spot-on thinking and studying all the components of the process will make this happen.

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Usually, a company starts operating internationally after a period of an organized desk job process

Learning the market

Developing a business plan

Preparing a marketing plan

Conducting business and competition intelligence

Once you start operating in a global world, you discover things that did not appear in the information you collected, and in what you learned. You must be alert and agile in thought and action.

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