[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Nowadays there is a lot of talk about the logistic process of e-commerce and the Last Mile.

You must pay attention to the first phase, the first mile

From receiving the order to collecting it so that the shipping is quick, efficient and cheap.

Spot-on thinking and studying all the components of the process will make this happen.

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Usually, a company starts operating internationally after a period of an organized desk job process

Learning the market

Developing a business plan

Preparing a marketing plan

Conducting business and competition intelligence

Once you start operating in a global world, you discover things that did not appear in the information you collected, and in what you learned. You must be alert and agile in thought and action.

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

The process of identifying a suitable marketing channel abroad requires acquaintance with target markets

Acquaintance with the relevant players

Understanding the business mentality and businesses abroad including the  target country

Educating yourself and examining the capabilities of the marketing channel and its ability to market your product abroad

You should always have an alternative channel to rely on

Remember

A marketing channel for your product abroad

Is actually your representative there

The channel is at the front

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What do pre-pensioners, 50-60-year-olds, salaried employees, entrepreneurship and foreign trade have in common?

Many salaried employees choose to go on early retirement

One of the best channels for them to create income is establishing a start-up or a social business.

Of products and services.

The  new  global  world

 

The global world adapted to Covid and to working in a new “just in time” model.

The Covid crisis-

The discontinuation of production in several places in the world.

Severe disruptions in the supply chain.

Disruption in international logistics.

Severe disruption in international shipping.

Until the world gets its balance back, if it ever does,

It’s highly recommended to hold larger stocks,

Diversify supply resources – work with several countries if you can,

Even if there are differences in costs. Calculate the difference into the process. The alternative – shortage – is far more expensive.

Every order followed by a shipment is a deal.

The quick and frequent changes nowadays require thinking in those terms. You must inspect every order/shipment on all its components, even if the contract or agreement is periodic.

Global transformation

Today’s world is open.

The global market is active and developing.

Every company or initiative entering the field must learn and become acquainted with the rules and ‘have their finger on the pulse” because the pace of the changes is quick, and can be on a daily basis.

You must think globally – this is a different way of thinking compared to the local market.

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What does Charles Orde Wingate have to do with export?

Wingate was a British officer who came to Palestine in 1936 and trained the Jewish ‘Haganna’ forces, teaching offense instead of defense.

Every act of penetrating international markets requires aggressive offense activities.

You must initiate

You must know how to operate

Not to be static/passive

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Identifying supply sources and suppliers abroad is an important component of every business operation.

You must decide which countries are the supplier’s target.

Get to know the suppliers-

Identify them,

Examine the product and its compatibility with the importer’s needs and compliance with international regulations. In addition to the product’s compatibility, you must assure the supplier’s ability to meet the supply and delivery requirements, and accountability for the product and its performance.

A good supplier is same as a good employee.

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Getting into operations abroad requires thought and planning for the business or the initiative. Operating in the local and global markets are very different.

In Rome, do as the Romans do.

Meaning

Get to know the international trade rules

Get to know the players

There are many commonalities in operations, yet there are also differences and diversity.

Get to know your counterpart’s mentality. They are not the enemy, they are your partners for operations. You must prepare for your international operations and be aware that there are prices to pay.

 

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

 

Components of the International marketing process – import and export

·       International marketing is an ongoing process requiring financial and human resources.

·       Export is not a hit-and-run action.

Import and identifying suppliers: Sourcing is an important element in the process

·       International marketing is a voluntary act of your business.

·       No one is forcing you to be an exporter.

·       Make your decisions after full and comprehensive consideration, and not hastily.

·       If you decide to export, you will not be awarded a medal, nor will you be reprimanded if you do not.

·       You can only count on yourself. Do not rely on or have any expectation of getting grants or gifts. If you do get tham, count your blessings. If you do not, move on at your own pace.

·       Be accountable to yourself, your organization, factory, business, products and employees. Decide if you want to get into exporting in a serious and systemic manner, and not just for the sake of an adventure.

·       There is an element of uncertainty in international marketing. An element of ‘trial and error’. Try to minimize this by working with specialists.

  • Define your expectations, objectives, and the tasks that both you can take on personally, and the business can handle.
  • The global market is dynamic, competitive and ever-changing.
  • Manufacturers and counties go in and out of the process. Governmental and organizational regulations and currency fluctuations are affected and affect the process. This can happen immediately. You must always have your finger on the pulse.
  • In the current global market, where Israel is a player, nearly every product or service is exportableץ. BUT, no one is waiting for you. You must make an effort to market what you have abroad.
  • Israel has international agreements and trade contracts and relations with most of the world.
  • The export institutions and infrastructures in Israel are there to help you, but you must do the work.
  • International marketing planning is a very important process. Be thorough.
  • Approach the issue seriously, and do more than the bare minimum, for example, don’t tell someone “take the catalog and a sample. If you get an order you’ll get a percentage”… with that approach, you won’t get far. You might have sporadic success. That is not the way to develop a marketing network and agents abroad.
  •  There are several organizations in the field of export. You must get to know them and work with them. Export is an ongoing process with ups and downs. Do not despair when you are halfway there. Once you begin, do not stop!
  • Draw conclusions from each success and/or every failure.
  • Market response or client response might be immediate or may take some time.
  • Export not only improves Israel’s balance of payment but can take your business forward.  It will also provide feedback from the international market and trade conditions in your target country.
  • Many Israeli exporters did this before you, and as proof, the scope of export and number of exporters has been growing steadily.
  • The scope of Israeli export is approximately 0.5% of the world trade. This means that there are endless markets for quality projects and services at competitive prices.
  • The local market is small, and stable at times. You must diversify the segmentation of your sales basket. Your ability to collect, analyze, ‘connect’, and draw conclusions from open and diverse sources is an important part of your activity.

 

Go Export © Go Global

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Product export activity is a process and therefore each and every transaction must be reviewed.

Topics to be addressed:

Current description of the product due for export and client approval of the transaction

Delivery date and time

Are the payment terms defined?

Were the transport and routing methods agreed on? If they were, review the transport method and service providers 

Coordinate import regulations in country of destination with client 

Costs throughout the process

Every transaction is a bit different and therefore all issues must be addressed and agreed upon between parties in advance

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Emphasis is on the PROCESS

Process is an ongoing activity and must therefore be continuously reviewed and upgraded.

Following are some of the issues that must be addressed:

  • Global changes
  • Changes in countries of destination
  • Changers within the competition, or new products on the market
  • New regulations
  • Currency fluctuations
  • Fluctuations in prices of raw materials
  • New players in the international arena
  • Continuous identification of new suppliers
  • Continuous identification of additional marketing channels abroad
  • Continuous identification of more clients abroad

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

The international market undergoes constant change – you must keep your finger on the pulse at all times 

Immediately after issuing an order to a supplier, you must get an order confirmation and confirm if all importer requirements were coordinated

Agree upon:

Supply times

Payment terms

Shipping method and company responsible 

Always be updated on import regulations in Israel and if there have been alterations

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

This is the world’s largest marketing platform for art, ornaments, gifts and a variety of consumer products. Please note two operating segments.

1.

ETSY

B2C activity

Selling small quantities to individual customers

This is the basis of ETSY activity. The deliveries are usually via courier or snail mail service.

2

ETSY

B2B activity

ETSY exposure might lead to orders from commercial and other large entities, and they are talking LARGE quantities. The trade rules alter under these circumstances in a variety of issues.

Payment terms

Delivery dates

Dispatch method – aerial or sea transport

Recurring orders

Marketing agreements

This is ultimately a good situation, because it means that your product has demand.

Good luck.

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