[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Each marketing activity is an ongoing process

There is no “slam bam”…

This is true for both marketing domestically and internationally

There are obviously restrictions, restraints and Force Major events (Covid-19 being the latest)

But you must organize yourself accordingly

There are many things that you can do even in restrictive times with little or no cost

As the saying goes: “no pain, no gain”

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

For those of you dealing in international trade, please see some tips that will help you in the current climate:

For Exporters

Stay in touch with your clients – some of them are in countries that are also deep into Covid-19.

Update your international customers on their order status.

Update the delivery dates.

Don’t disappear and disconnect.

It’s important that your international customers hear from you and that you stay in touch on an ongoing basis.

WE DELIVER THE GOODS

Continue your marketing efforts as best you can, for the day after.

 

Tips for Importers

Be in touch with your suppliers – they too have problems in the countries from where the products are supplied.

Stay fully updated on the delivery status from every supplier.

Update your local clients on estimated delivery dates.

Consider air cargo instead of sea shipping, in order to fulfill your commitment to customers in Israel (you can do this for some, but not all clients).

As a lesson learned from the crisis with China – try to diversify your suppliers, build a mix of Chinese manufacturers as well as manufacturers from other countries.

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

The world is slowly emerging from the Covid-19 pandemic, battered and injured.

There are a number of actions that must be taken:

Exporters – stay in touch with your clients – guarantee supply dates, find out how they’re coping with the situation, and resolve all overdue payments.

Continue promotion activities from Desk Job since there will be less international flights, and less exhibitions.

Take advantage of the digital medias.

 

Importers

Make sure that suppliers are providing your orders, arrange your payments and make sure they survived this crisis.

Identify new suppliers and try to diversify your supply resources, so that they’re not only from China.

Service Providers – increase your work on digital media. In China this is the Year of the Mouse. In the Western world this is the Year of the Zoom.

Logistics – there will be some changes in schedules and frequency and you must keep your finger on the pulse.

General

There are areas that will be hit hard in the short term and will recover in the mid and long terms.

There are also opportunities to develop new products and services as both developers and suppliers for the developers.

You can also expect government budgets in most countries that will inject money in their economies

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