Morey Manor International Marketing & Management

IMM GLOBAL 4YOU

Improvements in international marketing processes

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

Emphasis is on the PROCESS

Process is an ongoing activity and must therefore be continuously reviewed and upgraded.

Following are some of the issues that must be addressed:

  • Global changes
  • Changes in countries of destination
  • Changers within the competition, or new products on the market
  • New regulations
  • Currency fluctuations
  • Fluctuations in prices of raw materials
  • New players in the international arena
  • Continuous identification of new suppliers
  • Continuous identification of additional marketing channels abroad
  • Continuous identification of more clients abroad
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