Morey Manor International Marketing & Management

IMM GLOBAL 4YOU

International Marketing – Components

[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

In this article, I will dismantle the process to all of its components

  • Consolidating the business model
  • Business intelligence
  • Identifying global markets
  • Estimating the size of the global market
  • Players, similar products, competing-complementing players
  • Market trends
  • Segmenting the global market in terms of product and geographic sections
  • Manufacturing and marketing
  • Operative marketing plan

All of the above actions and processes are intertwined. Large companies have different people responsible for parts of the process. In small and medium size companies, it’s usually the owner or CEO who does this work, or hires an external resource.

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