In recent years the trend and the practice is to be active in all aspects of marketing activity via on line marketing.
However, Some of on line marketing does not reach the target
People are flooded with info, and do not have time to read all.
Material is blocked by spam, and some people do not check spam file, before deleting it
Leads and e mails, are wrong ,and thus returned and do not reach the target.
t is recommended, to check what type of activity is done and according to;
Type of product
Scope of activity
And accordingly to budget the activity and mix of on line and offline.
And To build some follow up system for the results