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(7/2003)
- Exporting is an ongoing process requiring financial and human resources
- Exporting is not a “hit and run” action
- The exporting process is a voluntary act of your business.
- No one is forcing you to export.
- Make decisions after giving them full consideration, not impulsively.
- Don’t expect anyone to give you a medal for exporting; likewise, no one will hold it against you if you don’t export.
- Rely only on yourself and don’t count on receiving grants and gifts. If you do receive them – that’s great. If you don’t, continue without them, at your own pace. Make an assessment of yourself, your organization, operation, business, products and employees. Then decide whether to enter into the field of exporting in a serious and systematic way, not as an adventure.
- There is an element of uncertainty in export activities, an element of “trial and error.” Try to minimize this by consulting with an export in this area. Define your expectations, goals, costs and tasks that you and your business are capable of meeting.
- The global market environment is dynamic, competitive and changing. Manufacturers and countries enter and exit the process; government and organizational standards, and international currency fluctuations influence and are affected by the process and the changes are sometimes immediate. You always have to be attuned to the latest developments.
- In current global market conditions, nearly every Israeli product or service can be exported to some destination, but the target market is not usually ready and waiting. You have to make an effort to market abroad. Israel has international agreements and trading relations with almost the entire world.
- The exporting establishment and exporting infrastructure is ready to assist you, but you need to do the work.
- The planning of international marketing is of the utmost importance; do this thoroughly. Take this matter seriously and not just as a formality. You won’t get very far by just saying: “Take a catalogue and sample, and if you bring an order, you’ll receive a commission.” At most, this type of approach can bring a few scattered orders. This is not the way to develop a marketing network and agents abroad.
- Many organizations are involved in the exporting process. Get to know them and work with them.
- Exporting is an ongoing process, with its ups and downs. Don’t give up in midcourse. You started, then continue! Draw conclusions from every success and/or failure.
- Client and market reactions sometimes come immediately and sometimes over the course of time.
- Exports not only improve the State of Israel’s balance of trade, but also give a boost to you and your business, and put it in sync with the global market and the trade conditions in which Israel competes. Many Israeli exporters have already done this, and the scope of exports and number of exporters is steadily growing each year.
- Israeli exports comprise about 0.5 percent of world trade, so there unlimited markets for god products and services, and at competitive prices. The local market is small and sometimes stable – diversify the spread of your sales targets.
Go Export, Go Global
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