[The articles on this website were written based on my vast experience in the field. However, in no way do they provide textbook solutions, a recommendation, or a call to action with a specific approach]

This strategy is important and true for all global marketing activities, but even more important now, during the Covid-19 crisis.

In order to survive and continue operating, you must be present in the market.

During these times, it is important to be digitally active in as many channels as possible because:

There are no marketing trips

No exhibitions

No face-to-face meetings

Therefore you must be persistent even if working from home, since the majority of your clients are in the same situation.