Morey Manor International Marketing & Management

IMM GLOBAL 4YOU

Trends in the World Market

  • New manufacturers and products.
  • What is the competition doing?
  • Complementary products.
  • Alternative products.
  • Product life cycle.
  • Positioning the company’s product in the world; the size of the global market and the company’s market share.
  • Demand for the product.
  • Seasonal factors.
  • Has the company taken steps to emerge from stagnation?
  • Methods of sales promotion.
  • Exhibitions – Is the company participating in the right exhibitions?
  • Sending samples.
  • New products
  • Connections with clients and agents.
  • Marketing trips.
  • Advertising and public relations.
  • An up-to-date logistics operation.

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