Morey Manor International Marketing & Management
IMM GLOBAL 4YOU
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Trends in the World Market
New manufacturers and products.
What is the competition doing?
Complementary products.
Alternative products.
Product life cycle.
Positioning the company’s product in the world; the size of the global market and the company’s market share.
Demand for the product.
Seasonal factors.
Has the company taken steps to emerge from stagnation?
Methods of sales promotion.
Exhibitions – Is the company participating in the right exhibitions?
Sending samples.
New products
Connections with clients and agents.
Marketing trips.
Advertising and public relations.
An up-to-date logistics operation.